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About the awards


We are thrilled to announce that the World Liqueur Awards 2024 are now accepting entries, honouring the finest products, people, and places in the industry!

With the participation of class-leading judges, the World Liqueur Awards guarantees that every liqueur is evaluated with the utmost rigor and impartiality, providing it with the best opportunity to succeed in the competition.

This is an exceptional opportunity for distilleries to showcase their craft and be recognised on a global scale. Don't miss out on the chance to be a part of this prestigious competition! Submit your entries now and join us in celebrating the best of the best in the world of liqueur.

Dates for your diary:

  • Entry Deadline: 2nd February 2024

  • Shipping Deadline (product received by): 23rd February 2024

Why awards are now more important than ever:

  • In today's competitive market, advertising has become increasingly crucial for businesses to succeed. Winning the World Liqueur Awards 2024 can provide you with a unique opportunity to showcase your brand and products to a global audience. This prestigious competition not only recognises the quality of your liqueur but also opens doors to direct advertising opportunities. Don't miss out on the chance to elevate your brand and reach new customers through the World Liqueur Awards.

  • Being recognised at the World Liqueur Awards not only sets you apart from your competitors but also establishes your brand as a top-quality product. It is a testament to the hard work and dedication that goes into crafting a superior liqueur. Winning an award can also increase your brand's visibility and credibility, leading to increased sales and customer loyalty.

  • You will receive logos and certificates free of charge, which you can use to promote your win and product as you wish. These materials will help you showcase your achievement and enhance your brand image. We understand the importance of recognition and want to support your success in every way possible.

  • Your victory will play a crucial role in influencing the decisions of both local and international distributors. This is a golden opportunity for you to establish your liqueur brand and gain recognition on a global scale.

  • Each winner is featured on the World liqueur Awards website with their own profile and direct links to their website, attracting thousands of monthly visitors. This provides an excellent opportunity for increased exposure and recognition within the industry.

Want to take a look at our previous winners? View our World Liqueur Awards 2023 Taste Winners and World Liqueur Awards 2023 Design Winners.

Have a question?

If you have any questions regarding the World Liqueur Awards 2024, get in touch through any of our contacts below:

Contact: The Awards Team @ World Drinks Awards
Telephone: 01603 633808

What is the World Liqueur Awards?

The World Liqueur Awards is a prestigious global competition that recognises the finest liqueurs from around the world. This annual event involves a rigorous tasting process that identifies, honours, and promotes the most exceptional liqueurs to consumers and industry professionals worldwide. To be eligible for consideration, liqueurs must be widely available for purchase.

Who should enter the World Liqueur Awards?

Are you a distiller, agent, importer, wholesaler, or retailer of liqueur or distilled liqueur products? If so, the World Liqueur Awards is the perfect opportunity for you to showcase your products to an expert panel of judges. By entering, you have the chance to compete for the title of the World's Best Liqueur.

Taste categories

This includes Pastis, Sambuca, Ouzo, Arak, Raki, Mastika and Absinthe

Orange Bitters



Fruit & Flower

Wood Aged



Liqueurs that are primarily chocolate based. This excludes cream variants. These should be entered under cream.
Coffee based liqueurs excluding cream variants. These should be entered under cream liqueurs.
This can be any spirit which includes cream.
Any spirit which includes dairy such as Advocaat or egg such as Eierlikoer
All fruit liqueurs, excluding cream based variants as well as those with a distinct base spirit such as gin, rum, vodka or whisky.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
All herbal variants except those that are cream based. This excludes mint and menthol.
All honey liqueurs except those that are cream based.
All specific mint/methol liqueurs except those that are cream based.
All nut based liqueurs except those that are cream based.
All liqueurs that have a specific patisserie/bakery flavour profile. This can include such flavour options as 'Christmas Liqueur'. All cream variants should be entered under Cream Liqueurs .
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
All spice based liqueurs except those that are cream based.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
The base whisky must be recognisable as the base of the liqueur. Cream variants should be entered under Cream Liqueurs.

Design categories

Bottle Design
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
Label design
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
Limited edition
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
New launch
Packaging for a new product launched after February 1, 2019.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
Range design
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
Redesign / relaunch
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Travel retail exclusive
Packaging created specifically for sale in the duty-free / travel retail market

The judging process

Whether you're a seasoned distiller or just starting out, participating in the World Liqueur Awards is an exciting way to gain exposure for your brand and connect with other liqueur lovers from across the globe. Don't miss out on this fantastic opportunity to get noticed in the ever-expanding world of liqueur!


Round One
Each liqueur is tasted in its relevant style to identify and select the style winner in each country.

Round Two and Three
All Country style winners are tasted against each other to identify the Best in each style worldwide. The winners in each style then compete for the title World’s Best in one of the 9 categories.


All design judging is conducted by a panel of leading international design, with design results announced with the World's Best.


When shipping your product, please keep in mind the following:

  • Ensure all products are packaged securely.

  • Print the packing slip from your online profile for each product and attach this to your package(s)

  • World Liqueur Awards accepts bottles and cans and growlers.

  • Ensure all customs and duties fees are cleared when booking in the shipment yourself. Should the World Liqueur Awards be required to pay any charges, you will be invoiced for the amount plus an administration fee.

Quantities Required

For Taste entries, we require for each entry:

  • 3 x 500ml (minimum) Bottles

For Design entries, we require for each entry:

  • 1 x Bottle/Can/Growler

If you have entered both Taste and Design, please provide the number of bottles specified under the 'Taste' entries quantities section.

How to Ship

We are delighted to introduce our shipping system, allowing you to ship your entries straight through our own booking system in conjunction with our shipping partner. For a set shipping fee, that covers customs and duties costs, we get your shipment booked in, picked up and on its way!

When you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid. If these are not paid, World Liquer Awards can either not accept the entries or will have to invoice any costs occurred, including an administration fee. All duty invoices will come directly from our accounts team.

We do accept in-person deliveries. Please contact our awards team at to ensure someone is on site to receive your package(s).


Entry fees

Note: price is for each entry
 1 entry2 entries3 entries4+ entries
Taste & Design£260 + VAT£245 + VAT£235 + VAT£220 + VAT
Design£184 + VAT£174 + VAT£164 + VAT£159 + VAT
Taste or Design£184 + VAT£174 + VAT£164 + VAT£159 + VAT
Taste & Design€325€315€305€295
Taste or Design€215€210€205€200
Taste & Design$430$415$400$385
Taste or Design$290$280$270$260
Canadian Dollar
Taste & Design$490$475$460$445
Taste or Design$335$325$315$305

Terms & conditions

  • Products must be sent by prepaid post and be received by the Shipping Date listed.

  • Entries are only accepted on a completed online entry form with the appropriate entry fee.

  • If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the due date. Due Date is the entry deadline.

  • If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.

  • Payment in full is required before judging commences.

  • Substitutions of entries is possible, but needs to be communicated to the World Liqueur Awards prior to the Due Date.

  • If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Liqueur Awards will invoice any costs occurred, including an administration fee. If these costs remain unpaid, the World Liqueur Awards are unable to accept the entries.

  • The judges’ decision on all matters is final.

  • The Organisers may, at their discretion, refuse to accept an entry.

  • The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.

  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.

  • These rules are governed by the laws of the UK.

  • Please note, bottles are unable to be returned. Our policy on unreturned bottles is as follows:

    • Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.

    • Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.