About the awards
The World Liqueur Awards 2021 are now open for entriesThe World Liqueur Awards are the global awards selecting the very best in all internationally recognized styles of liqueur. Presented by TheDrinksReport.com, the world’s no.1 online resource for drinks professionals, the World Liqueur Awards select, reward and promote the world’s best liqueurs to consumers and trade across the globe.
Every entrant receives… A personalized World Liqueur Awards tasting note
Invitation to the World Liqueur Awards final round tasting in London
Winners receive…
Extensive coverage on WorldLiqueurAwards.com
High resolution logos
International, regional and national coverage targeting liqueurs consumers and trade buyers
Point of sale materials including: stickers and collarets with your award in corporate collars
All country and world winners are featured in the annual Best Spirits publication
Medals, Certificates and Trophies receive…
Medal, certificate and logo pack
Country certificate and logo pack
World Style certificate and logo pack
Taste categories
This includes Pastis, Sambuca, Ouzo, Arak, Raki, Mastika and Absinthe
This can include cream and non-cream varients
This can include cream and non-cream varients.
This can be any spirit which includes cream.
Any spirit which includes dairy such as Advocaat
The base whisky must be recognisable as the flavour
The base gin must be recognisable as the flavour.
The base rum must be recognisable as the flavour.
the base spirit must be tequila
Orange Bitters
Chocolate
Herbal
Fruit & Flower
Wood Aged
Vegetable
Speciality
The base spirit must be vodka
Design categories
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
Packaging created specifically for sale in the duty-free / travel retail market
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Packaging for a new product launched after February 1, 2019.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
The judging process
TASTE
The taste judging is held in two rounds.
Round 1
Each liqueur is tasted in its relevant style to identify and select the winner in each country and category. Judges making up the World Liqueur Awards panel include international, leading journalists, specialist drinks retailers and industry experts.
Round 2
The country winners are then tasted against each other to find the World's Best Liqueur in each category.
DESIGN
All DESIGN judging is conducted by a panel of leading international design experts.
Please send 3 bottles. If you have entered only in design, please only send 2 bottles.
Shipping
For any enquiries regarding your shipments, please contact
info@worlddrinksawards.com Anita Ujszaszi
Rates
Entry fees
| | 1 entry | 2 entries | 3 entries | 4+ entries |
|---|
| Sterling |
| Taste & Design | £245 + VAT each | £235 + VAT each | £225 + VAT each | £215 + VAT each |
| Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Taste or Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
| Euro |
| Taste & Design | €315 each | €305 each | €295 each | €285 each |
| Design | €210 each | €205 each | €200 each | €195 each |
| Taste or Design | €210 each | €205 each | €200 each | €195 each |
| USD |
| Taste & Design | $410 each | $395 each | $380 each | $365 each |
| Design | $280 each | $270 each | $260 each | $250 each |
| Taste or Design | $280 each | $270 each | $260 each | $250 each |
| Canadian Dollar |
| Taste & Design | $460 each | $445 each | $430 each | $415 each |
| Design | $320 each | $310 each | $300 each | $290 each |
| Taste or Design | $320 each | $310 each | $300 each | $290 each |
Terms & conditions
All must be made online.
Entries are only accepted on a completed online entry form with the appropriate entry fee.
Any entry form which arrives incomplete, late or illegible and any product which is late or damaged may be deemed invalid.
If an entry is withdrawn by the due date or disqualified, the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be retained by the Organiser.
The judges’ decision on all matters is final.
The Organisers may, at their discretion, refuse to accept an entry.
The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
These rules are governed by the laws of the UK.
Please note: bottles will not be returned.
Our policy on unreturned bottles is as follows:
Opened bottles may be poured at trade and consumer events to promote the individual brand
Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds going to charity.