About the awards
2021 World Liqueur Awards – Deadline extendedFinal Entry Deadline: 12 February 2021
Final Shipping Deadline: 26 February 2021We are delighted to announce that the 2021 World Liqueur Awards
deadline has now been extended! As o
ne of the biggest international competitions, this is your chance to show the drinks world what you’ve got and
get your product noticed.
Drawing on the expertise of international judges, the awards ensures that each product is judged both rigorously and fairly to give it its best chance in the competition.
Want to know what happened in 2020? Click
here to view the magazine, including the full results…
Why awards are now more important than everAdvertising is more important than ever, and a win at the World Liqueur Awards equals
direct advertising opportunitiesWinning at the World Liqueur Awards
helps consumers make their purchasing decisions. It can be hard to pick from the hundreds of products lining the shelves, but as an award winner,
you will stand outYou will receive logos and certificates free of charge, to use as you wish to promote your win and your product
Your win will
help local and international distributors to make their decisions – this is your chance to
put your drinks on the mapEvery winner is listed with their own profile and
direct link to their website on www.worldliqueurawards.com which sees thousands of visitors each month
Updates to
Brexit – please see
Shipping Don't miss out – register now!What are the World Liqueur Awards?These are the global awards selecting the very best internationally recognised liqueur styles. This annual tasting selects, awards and promotes the 'World's Best’ to consumers and the trade throughout the world. All drinks must be generally available and for sale.
Who should enter the World Liqueur Awards?Producers, agents, importers, wholesalers and retailers of any liqueur anywhere in the world.
How to enterIf you’re a returning entrant, simply login
here with your previously used details.
If this is your first time entering the World Liqueur Awards, you will need to
register here for your company and product details.
Every entrant receives:
- A personalised World Liqueur Awards tasting note
Winners receive:
- Extensive coverage on www.worldliqueurawards.com with their own personal profile
- High-resolution winning logos
- International, regional and national coverage targeting drinks consumers and trade buyers
- Point-of-sale materials including stickers and collarets with your award in corporate collars
- All country, style and world winners are featured in the annual World’s Best Spirits publication
Medals, Certificates and Trophies:
- Medal, certificate and logo pack
- Country certificate and logo pack
- World Style certificate and logo pack
Taste categories
This includes Pastis, Sambuca, Ouzo, Arak, Raki, Mastika and Absinthe
Liqueurs that are primarily chocolate based. This excludes cream variants. These should be entered under cream.
Coffee based liqueurs excluding cream variants. These should be entered under cream liqueurs.
This can be any spirit which includes cream.
Any spirit which includes dairy such as Advocaat
All fruit liqueurs, excluding cream based variants as well as those with a distinct base spirit such as gin, rum, vodka or whisky.
All herbal variants except those that are cream based. This excludes mint and menthol.
All honey liqueurs except those that are cream based.
All nut based liqueurs except those that are cream based.
All spice based liqueurs except those that are cream based.
The base whisky must be recognisable as the base of the liqueur. Cream variants should be entered under Cream Liqueurs.
All specific mint/methol liqueurs except those that are cream based.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
Orange Bitters
Chocolate
Herbal
Fruit & Flower
Wood Aged
Vegetable
Speciality
The base spirit must be clearly indicated. This excludes cream variants. These should be entered under Cream Liqueurs.
All liqueurs that have a specific patisserie/bakery flavour profile. This can include such flavour options as 'Christmas Liqueur'. All cream variants should be entered under Cream Liqueurs .
Design categories
This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
Packaging created specifically for sale in the duty-free / travel retail market
This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
Packaging for a new product launched after February 1, 2019.
This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.
The judging process
TASTEThe taste judging is held in two rounds.
Round 1Each liqueur is tasted in its relevant style to identify and select the winner in each country and category. Judges making up the World Liqueur Awards panel include international, leading journalists, specialist drinks retailers and industry experts.
Round 2The country winners are then tasted against each other to find the World's Best Liqueur in each category.
DESIGNAll DESIGN judging is conducted by a panel of leading international design experts.
For each entry, the following quantities should be supplied- Taste only – 3 bottles
- Design only – 2 bottles
- Taste and Design – 3 bottles
Shipping
Brexit and shipping from EuropeCustoms Declarations will be required from 1 January 2021 for shipments between Great Britain and the European Union (and vice-versa). Although the EU-UK Trade and Cooperation Agreement refers to 'zero tariffs' (zero customs duties), this doesn't replace the need to generate a Customs Declaration and so a Commercial or Pro-forma Invoice is required. The trade deal only applies to Customs duties, meaning that in most cases Customs duties will not be applied to goods fulfilling all necessary "rules of origin" requirements. However, VAT will still be levied. Customs declarations are therefore required for goods to clear the border, as the UK will have left the single market and the customs union. Country-specific restrictions will still be in place and any associated licences will also be required.
If you have any queries regarding the shipment of your samples, please get in touch via email info@worlddrinksawards.com with subject line ‘World Drinks Awards shipping query’
We are delighted to introduce
our new shipping service in partnership with DHL.
You can now book in your shipments right through your online profile. For each entry, the following quantities should be supplied
Taste only – 3 bottles
Design only – 2 bottles
Taste and Design – 3 bottles
Rates
Entry fees
| 1 entry | 2 entries | 3 entries | 4+ entries |
---|
Sterling |
Taste & Design | £245 + VAT each | £235 + VAT each | £225 + VAT each | £215 + VAT each |
Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
Taste or Design | £169 + VAT each | £164 + VAT each | £159 + VAT each | £154 + VAT each |
Euro |
Taste & Design | €315 each | €305 each | €295 each | €285 each |
Design | €210 each | €205 each | €200 each | €195 each |
Taste or Design | €210 each | €205 each | €200 each | €195 each |
USD |
Taste & Design | $410 each | $395 each | $380 each | $365 each |
Design | $280 each | $270 each | $260 each | $250 each |
Taste or Design | $280 each | $270 each | $260 each | $250 each |
Canadian Dollar |
Taste & Design | $460 each | $445 each | $430 each | $415 each |
Design | $320 each | $310 each | $300 each | $290 each |
Taste or Design | $320 each | $310 each | $300 each | $290 each |
Terms & conditions
Products must be sent by prepaid post and be received by the Shipping Date listed.
Entries are only accepted on a completed online entry form with the appropriate entry fee.
If an entry is withdrawn by the Due Date (or disqualified), the entry fee will be returned subject to an administration charge of 50% of the entry fee. Products will be made available for collection at the entrant’s expense or retained by the Organiser if not collected within eight weeks of the Due Date. Due Date is the entry deadline.
If an entry is withdrawn after the Due Date, no refunds will be given. This includes entries for which product has not been received.
Payment in full is required before judging commences.
Substitutions of entries is possible, but needs to be communicated to the World Drinks Awards prior to the Due Date.
If you are shipping your entries yourself, please ensure that all customs, clearance and any associated costs have been paid in advance. If these costs are not paid, the World Drinks Awards will invoice any costs occurred, including a £25.00 administration fee. If these costs remain unpaid, the World Drinks Awards are unable to accept the entries.
The judges’ decision on all matters is final.
The Organisers may, at their discretion, refuse to accept an entry.
The Organisers may alter the closing date for the awards, place an entry in the most appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the date, time or place on or at which the awards are scheduled to take place.
The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry criteria.
These rules are governed by the laws of the UK.
Please note: bottles are unable to be returned. Our policy on unreturned bottles is as follows:
o Opened bottles may be poured at trade and consumer events to promote the individual brand, or included in a charity bottling, the proceeds of which are distributed to charity.
o Closed bottles may be distributed to individual charities on a case by basis, or presented for auction, all proceeds of which are distributed to charity.